2017

Al Asyl

Iznik tile-inspired patterns for the organic beauty brand's heritage-driven packaging.

Heritage-driven Packaging for Organic Fragrances

Organic cosmetics brand Al Asyl partnered with Maaida to design packaging for a product range. Inspired by Turkish Iznik tiles, Maaida created biomorphic patterns using soft pastel tones to spotlight the products' organic and high-quality ingredients.

The pattern wraps seamlessly around the individual box. When multiple boxes are placed side-by-side, the tessellating tile continues, creating a cohesive and eye-catching experience.

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Behind the Scenes

Close-up of a hand with pink nails using a fine-tipped brush to apply green paint to an intricate, traditional floral pattern.
Top-down view of an art workspace featuring a round palette with various shades of pink and purple paint, brushes, and a floral sketch.
A detailed pencil sketch of a complex geometric and floral border next to purple and yellow color test swatches and drawing pens.
A woman with dark hair leaning over a desk, meticulously painting a large, detailed design with a fine brush in a bright studio.
Three sheets of paper showcasing completed traditional patterns in green, pink, and purple, featuring symmetrical floral and leaf motifs.
An overhead shot of an artist's desk with a compass, pencils, paint tubes, and a finished purple pattern on white paper.
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FEATURED COLLABORATIONS
01

Christian Dior

Close-up of a Christian Dior perfume bottle labeled 'Oud Rosewood' with golden Arabic calligraphy on the amber-colored glass.
02

Four Seasons Hotel Madinah

Elegant restaurant interior with wooden tables, blue cushioned chairs, gold lighting fixtures, and a large arched mirror on the wall.
03

Al Jazeera

A female artist painting a mural behind metal scaffolding while being recorded by a professional video camera.
04

The Date Project

Ornate brass hourglass filled with sand beside a decorative tin box with colorful geometric patterns, placed on a wooden table with floral inlay.
05

Mirzam Chocolate Makers

Box of assorted Mirzam Chocolates with geometric patterned packaging and nine chocolates in caramel, white, and dark varieties.

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